Summer Offensive
Web cash call
This week, pledges for the Summer Offensive - our annual fundraising
push - crept to just over £19,000. Not bad, but still some
way off our £30k target. And, of course, pledging to raise
such an amount is not exactly the same thing as doing it.
No need to hit any panic buttons yet, though. This week also sees
the first in a series of e-letters asking for support whizzing out
to thousands of readers of the Party press on-line, to comrades
who have given us e-details and want to be kept informed of activities,
and supporters who signed up via our website. The positive response
we get from these comrades to the campaign always provides a much-needed
boost. This year, they will find donating even easier - so no excuses,
please!
Our website has been made considerably more SO-friendly than for
previous Offensives - an important change for the better, considering
the numbers who visit (7,764 last week). There is a button for one-off
credit card donations. Details of where to send cheques and postal
orders are prominent on the site. And - a very important addition
- comrades can now download standing order forms.
These are an absolutely vital source of income for the Party, as
their regularity allows us to plan our expenditure more precisely,
anticipate shortfalls and take action to counter them. We urge comrades
to seriously consider making a regular contribution to Party coffers
via a standing order (if you experience technical difficulties on
our site, just send us your postal details and we'll get a form
off to you).
Our running total this week is a shade under £1,500. With
comrades just starting to get into the swing of this year's SO,
the pace should pick up noticeably over the next week or so. Do
your bit to make sure it does and send a donation in today!
Mark Fischer
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